About Me.
I am a Principal/Owner of Hidden Fruit, LLC. Hidden Fruit is a digital marketing, CRM and business intelligence firm specializing in marketing automation, business analytics and customer insight. For more information about Hidden Fruit, contact us here.
Formerly I was the Vice President of CRM for The Cosmopolitan of Las Vegas, leading the initiatives in database marketing and customer intelligence for the luxury strip resort. With over 17 years of casino experience and 11 years in CRM/BI, I bring a vast amount of industry and marketing knowledge. In my current role I have increased performance from the database marketing efforts by 125% in the past year.
Prior to joining The Cosmopolitan, I was the Corporate Vice President of Planning and Analysis for American Casinos and Entertainment Properties, LLC. In that role I led database marketing analytics and strategy for 4 casinos in the Las Vegas and Laughlin markets. In addition, the strategies put into place help achieve a 400% increase in EBITDA in a declining Laughlin market.
I served as the Product Manager for Mariposa Software, a company focusing on BI and CRM solutions for the gaming industry. I directed the product group and developed award winning marketing automation software and data warehouse products for over 25 casinos across the United States.
You can reach me at bgresshrh@gmail.com or follow me on Twitter.
