Hmmmmm. I thought I would love this article from the title, but it really was lacking any real insight. Sure, everyone can point to Apple and say look, they really didn't do any marketing and they sold 74 million devices at $700 a piece. It took many years and building a sticky ecosystem for them to be able to get to that point. Loyalty should always be the main goal of your business, but marketing is still an intricate part of that equation.