Very interesting article which has great points. History has a funny way of repeating itself, even though companies made it to the top by being different from the competitors they dethroned. How do companies become the very thing they more than likely mocked years before? I think the pressures of Wall Street and investors drive conservatism. Companies have to be true to themselves and keep that spunk as they become market leaders. Apple seems to be one of the only companies that do this, however that was Steve Jobs, will Tim Cook be able to kill the iPhone when the time comes?
For Google the good news is it still has plenty of time to wise up. Microsoft is fighting from a long way back and Search, Adsense, Android, Google Maps and Gmail market positions aren’t going to be troubled any time soon. But it does beg the bigger question: does Google in its arrogance even realise it has a problem? After all it took Microsoft a decade…